Märklin, the 162-year-old German maker of model trains, produces nearly all of its components in two European factories.
Last spring, the managers at Märklin, the 162-year-old maker of model trains in Germany, were surprised by something unexpected in the sales reports.
“We started to notice a serious uptick in orders,” said Florian Sieber, a director at Märklin. The jump continued into summer — a further surprise, he said, because that’s “when people don’t usually buy indoor train sets.”
But buy they did. In November, Märklin’s monthly orders were up 70 percent over the previous year. The company’s video introducing its new trains and accessories, posted in January, has been viewed over 165,000 times.
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